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1. Please enter your zip code or postal code. (required)

2. About how much money do you plan to spend on a Halloween costume this year?

$1-$10
$11-$25
$26-$40
$41-$60
$61 or $100
$101 or more
Nothing

3. How far in advance do you typically begin planning your Halloween costume?

1-6 days
1 week
2-3 weeks
4-5 weeks
6-8 weeks
9-11 weeks
12 weeks or more
I start planning an entire year or more before Halloween
I start planning the day of Halloween
I’m not planning to wear a costume

4. Generally speaking, which of the following motivate you to dress up for Halloween?

I want to show off my creativity
I want to look attractive
I want to win contests or prizes
I like to escape the “real world”
I feel obligated to wear a costume
I like the nostalgia of dressing up
I don’t typically dress up

5. Which of the following influences the Halloween costume you typically wear?

Fantasy
Pop Culture
Current Events
History
Sports
Politics
Humor
Nostalgia, such as old TV, movie or book characters
I don’t typically dress up

6. About how many stores do you typically visit to buy everything you need to complete your costume?

1 store
2-3 stores
4-5 stores
6 stores or more
I don’t visit any stores – I make my costume using only what I have at home
I don’t typically dress up

7. Which of the following would best help you create the costume of your dreams?

Inexpensive items
A clear vision of exactly what I want to create
Plenty of time to plan
A single store that has everything I need
The ability to combine new and used items
Someone to help me create the costume

8. If you have multiple Halloween events to attend, do you typically have more than one Halloween costume to wear?

Yes – I create two or more costumes using a combination of new and used items
Yes – I buy two or more new packaged costumes
Yes – I hand make two or more costumes completely from scratch
No – I wear the exact same costume for each event
I don’t typically dress up

9. Which of the following do you typically consider the most important aspect when building a unique Halloween costume?

Shoes
Clothing
Accessories (e.g. wig, props, jewelry, etc.)
Makeup
Other

10. Do you use your Halloween costume(s) or accessories for theme parties throughout the year?

Yes – My Halloween items make appearances all year round
No – I only use my costume(s) at Halloween
I don’t own Halloween costumes

11. Generally speaking, if your child typically wears a costume for Halloween, which best describes how you prepare it each year?

I buy a new prepackaged costume
I make my child’s costume by hand
I combine new prepackaged and homemade or secondhand items
My child wears the same costume year after year or a hand-me-down
My child doesn’t wear a costume
I don’t have children

12. About how much do you plan to spend on your child’s Halloween costume this year?

$0 – they’re wearing a hand-me-down or previous year’s costume
$1-$10
$11-$25
$26-$40
$41-$60
$61 or $100
$101 or more
My child doesn’t wear a costume
I don’t have children

13. Do you typically spend more time, less time or about the same amount of time putting together your child’s costume as you spend on your own?

More time
Less time
About the same amount of time
I don’t have children

14. Generally speaking, if your pet typically wears a costume for Halloween, which best describes how you prepare it each year?

I buy a new prepackaged costume
I make my pet’s costume by hand
I combine new prepackaged and homemade or secondhand items
My pet wears the same costume year after year or a hand-me-down
My pet doesn’t wear a costume
I don’t have pets

15. About how much do you plan to spend on your pet’s Halloween costume this year?

$0 – they’re wearing a hand-me-down or previous year’s costume
$1-$10
$11-$25
$26-$40
$41-$60
$61 or $100
$101 or more
My pet doesn’t wear a costume
I don’t have pets

16. Which of the following best describes your plans for decorating this Halloween?

I plan to decorate the outside of my home
I plan to decorate the inside of my home
I plan to decorate both inside and outside
I don’t plan to decorate this year

17. About how much will you spend on Halloween décor?

$1-$10
$11-$25
$26-$40
$41-$60
$61 or $100
$101 or more
I don’t plan to spend anything

18. This year, do you plan to buy all new Halloween decorations or purchase a few items to fit into an existing collection?

I plan to buy all new decorations
I plan to buy just a few new things to add to what I have
I won’t buy anything – I already have a set collection of Halloween décor
I don’t decorate for Halloween

19. About how many hours will you spend decorating your home?

Less than an hour
1-2 hours
3-5 hours
6-9 hours
10 or more hours
I don’t plan to decorate this year